For years now the advice of so many Internet guru’s has been link building, link building, link building. While this is still not bad advice, the problem is that everyone is doing it and it is getting to the point where in-boxes are full and customers are not necessarily paying attention. This means that instead of just link building, marketers must come up with a way to do things in a new way which leads to link strategies.
What are the purposes of link building
Link building is very important for gaining customers, this is a fact that can’t be doubted. However, there are other uses for link building also. These other uses can help marketers develop new strategies that will deliver better options for their customers. Take comment seeding for example. For many years marketers have just been placing comments wherever there was a place to put them. While this may lead to a few customers, the problem is that there are so many comments that it can be overwhelming. Marketers can change their strategy by making sure that their comments are authority based. Take a few minutes to look up some information before posting a comment. This may lead to conversation and comments by others that drives more traffic to your site.
Finding the link building opportunities
Moving from blogs to other sources of link building opportunities is another way of changing link building strategies. There are several of these around. For example, newspapers are a good source of link building. Also, finding forums that have to deal with your niche are a way to get your product out there. When you find these forums, join them and before you begin placing l inks all over the place, start commenting on several different aspects of the forum. This will help other to get to know you. Eventually you can begin to place your links as an opportunity for others to find helpful answers.
First and foremost it is important to find the right blogger. This might be you, it might be someone else, but be choosy in doing it. Then get to it. The great part about guest blogging is that it gets you onto the sites of other sites that might be higher in ranking than your site is. For the best guest blogging possibilities, develop a list of about 50 guest blogging prospects and then develop a list of ideas you can send to the owners of the blogs. Make sure that your blogs are relevant to to the blog you are pitching to, and then remember to promote both your articles and the owners blog through social networking.
One of the best SEO strategies in 2013 is social media. Social media has been big for years and is only getting bigger. The best way to build a strong presence for your social media is to build a good Facebook and Twitter page. then, keep those pages active. Don’t overpost, but definitely post the things that will get others to your site and keep them there.
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Ben Sawyer is an experienced SEO specialist. Here Ben shared with us some of his great link building tips based on his own experience while he was working for the Paramold eCommerce website